Sales and distribution of products Bonduelle in Eastern Europe

Russia

Based on retail audit data received from Business Analytica Bonduelle is an ultimate leader on caned vegetable market with 30% market share in volume and 39% market share in value.

Numeric distribution across country is more than 90%. Bonduelle supplies almost all federal and regional retail chains. Caned vegetable range consists of 45 SKUs and besides traditional Bonduelle vegetables, like green peas, sweet corn and beans with different sauces is also presented by olives, tomato paste, cornichons, champignons, letcho. In 2008 Bonduelle successfully launched on the market corgette caviar which is traditional product for Russian consumers. Frozen vegetable assortment consists of 37 SKUs and is presented as mono vegetables as well as vegetable mixes for frying and soups.

UkraineOwing to high quality of products and loyalty of consumers, Bonduelle is the leader in Ukrainian market of canned and frozen vegetables.

4 importers and 22 distributors work with us on the territory of Ukraine. Bonduelle canned vegetables are placed on shelves of all supermarkets, hypermarkets and shops in Ukraine.

Wide range of frozen vegetables is sold in sales outlets which have the special freezing equipment that provides a firm guarantee of products’ proper quality to Ukrainian purchasers.

Food Service segment i.e. canned and frozen vegetables in big packaging for professionals, is widely presented in Ukraine. Products of this segment can be bought at the Cash&Kerry supermarkets or can be ordered from the distributor and the importer in Kyiv.

Romania

Undoubtedly, Bonduelle is the market leader with 25% market share in canned vegetables category, the best seller from Bonduelle portfolio in Romania is the canned garden peas (18% from peas market). The garden peas cognoscibility is the highest one among all Bonduelle products and you could find this article packed in cans (200gr, 340gr, 800gr formats) as well as in jar. We are leader also on corn canned market with 40% and canned mixes with 51%.

Top best selling frozen vegetables are peas (leading with 30%), cut green beans, mexico mix which all together have more than 20% market share in volume. These products are available mostly in 400g pack.

Bonduelle products might be found in all important store chains throughout the country (Carrefour, Kaufland, Cora, Real, Auchan, Mega Image, Metro, Selgros etc, etc), but also in the local distribution, through the help of our distributors.

The Bonduelle products are sold to the chains by our distributors mentioned in the Contact section.

Bulgaria

Undoubtedly, with 25% market share in its category, the best seller from Bonduelle portfolio in Bulgaria is the sweet corn in can. The sweet corn cognoscibility is the highest one among all Bonduelle products and you could find this article packed in cans (200gr, 340gr, 800gr formats) as well as in jar. Top 4 best selling frozen vegetables are broccolis, peas, green beans and of course royal mix which all together have more than 20% market share in volume.

Bonduelle products might be found in all important store chains throughout the country (Metro, Billa, Piccadilly, Fantastiko, CBA, Carrefour, Kaufland, etc).

The complete and up-dated list of warehouses and distribution centers in Bulgaria is available on www.vk-bg.com

Belarussia

Canned vegetable range consists of more than 25 SKUs.

Kazakhstan

Bonduelle supplies almost all sales outlets and retail chains. Canned vegetable range consists of  more than 30 SKUs and besides traditional Bonduelle vegetables, like green peas, sweet corn and beans with different sauces is also presented by olives, tomato paste, cornichons, champignons, letcho. Frozen vegetable assortment consists of 23 SKUs and is presented as mono vegetables as well as vegetable mixes for frying and soups.