Bonduelle in Eastern Europe

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In the 90,s of the XX-th century, the Bonduelle products became available for the consumers in the Eastern and South-eastern Europe

Bonduelle have its representative office in Russia in the year 1994.

Bonduelle presence in RussiaIn 1994 Bonduelle opened its representative office in Russia, where it started to commercialize canned vegetables through the network of importers and distributors. Later the company began the development of the frozen vegetables activity for retail and catering.

Due to the positive dynamics of the Russian market development Bonduelle, taking into consideration the huge agricultural possibilities of Russia, the Bonduelle management decided to build a production plant in Krasnodar region aimed at producing canned peas and sweet corn under the Bonduelle brand name. Starting from 2004 caned products produced on Krasnodar plant have been successfully sold not only on Russian market but also on CIS markets.

Today Bonduelle sells more than 80 000 tones of caned and frozen vegetables in Russia. Distribution network amounts to more than 100 clients which are cover all Russian territory.

During the last 10 years Bonduelle in Russia is a absolute leader on the Russian caned vegetable market in terms of brand awareness, brand penetration and brand loyalty among consumers (source: IPSAM study, 2001-2009).

Bonduelle presence in BulgariaBonduelle products have been sold in Bulgaria since 1995.

The portfolio develops continuously and nowadays the Bulgarian consumer can find more than 20 different recipes in cans and more or less the same number of frozen vegetables on the market. All the products are available in different formats suitable for single consumption, family use or restaurant cooking.

Bonduelle presence in Romania1997, first product on the market was canned peas.

Starting with 2002 Bonduelle has established in Bucharest a representation office whose role is to intermediate contracts and follow sales and marketing activities.

The portfolio develops continuously and nowadays the Romanian consumer could find more than 20 different recipes in cans and more or less the same number of frozen vegetables on the market. All the products are available in different formats suitable for single consumption, family use or restaurant cooking.

Bonduelle presence in Ukraine1999 year - Bonduelle canned products entered the market of Ukraine. 2000 year – Ukrainian supermarkets started to sell Bonduelle frozen products.

2001 year – Bonduelle Representative office is opened in Ukraine. 2002 year – Bonduelle Ukraine started to develop Food Service segment, products for professionals.

2009 year – Bonduelle Group starts construction of the new factory in Cherkassy region to produce canned and frozen vegetables. The group plans to invest 40 million euro in the project.

Bonduelle presence in Kazakhstan In 2002 started to commercialize canned and frozen vegetables for retail and catering on the territory of Kazakhstan.

Today Bonduelle sells more than 12 000 tones of caned and frozen vegetables in Kazakhstan. Distribution network covers all territory of Kazakhstan.

During the last several years Bonduelle is an absolute leader on the Kazakhstan caned vegetable market in terms of brand awareness, brand penetration and brand loyalty among consumers (source: IPSAM study, 2003-2009).

Bonduelle presence in BelarussiaIn 2003 started to commercialize canned and frozen vegetables for retail and catering on the territory of Belarus.

Today Bonduelle sells more than 2 000 tones of canned vegetables in Belarus. Distribution network covers all territory of Belarus.